XS.com names Mariana Higa LATAM marketing director

XS.com has appointed Mariana Higa as regional marketing director for Latin America as the broker pushes to deepen its brand presence across the region. The hire adds dedicated leadership for campaigns, sponsorships and industry outreach across LATAM.

Why it matters: - XS.com is concentrating more marketing leadership in Latin America as it tries to strengthen brand awareness and support growth across a diverse regional market. - The role is built to link marketing, sales and compliance so campaigns can be tailored to local rules and market conditions.

What happened: - XS.com appointed Mariana Higa as LATAM Regional Marketing Director. - The appointment was announced Oct. 20, 2026. - Higa will lead regional marketing initiatives across Latin America.

The details: - Higa’s remit includes promotional campaigns, sponsorships, marketing assets and industry events. - She will work with Sales, Marketing and Compliance teams to keep regional activities locally relevant and aligned with regulatory requirements. - Higa will also evaluate campaign performance, optimize marketing investment and develop relationships with industry stakeholders and media partners. - XS.com said the appointment supports its focus on targeted marketing initiatives, strategic partnerships and deeper engagement with regional markets. - Higa brings more than 10 years of experience in regional marketing, business development and strategic partnerships. - Her most recent role was CR Growth Regional Manager at Vantage Markets, where she led regional campaigns, sponsorship initiatives and industry events across Latin America. - Her work at Vantage Markets also included budget management, vendor negotiations, performance analysis and cross-functional coordination. - Earlier roles included business development and account management positions at HFM and Exness, with a focus on partner acquisition, relationship management and business growth across LATAM.

Between the lines: - The hire suggests XS.com wants a more localized marketing approach in a region where audience preferences and market dynamics can vary widely. - The company is also signaling that sponsorships and industry events remain central tools for building visibility in financial services. - Maria Pesca, LATAM Regional Director at XS.com, said Mariana Higa’s background should support a more locally informed marketing strategy and help develop the brand across Latin America. - Mariana Higa said she sees an opportunity to combine regional market knowledge, creative marketing and industry engagement while building campaigns and partnerships with lasting impact.

What's next: - Higa will oversee the regional execution of marketing programs and partnerships across LATAM. - XS.com is positioning its marketing operations to better reflect local market dynamics and the opportunities in the region. - The company says the new structure should help sustain brand development across Latin America.

The bottom line: - XS.com is adding dedicated regional marketing leadership to sharpen its Latin America strategy and push for stronger local market penetration.

Company background: - XS Group, operating under the brand name XS or XS.com, is a global multi-asset broker. - The company was established in Australia in 2010. - XS.com says it provides access to a wide range of financial products, deep institutional liquidity, advanced trading technology, relationship management and customer support. - The company also said it operates under licenses in various jurisdictions and has offices in multiple locations worldwide. - Social media links provided in the release include LinkedIn, Instagram, Facebook, YouTube, TikTok, X and Telegram.