AGP Executive Report
Last update: an hour agoRetail Media: Myer’s push to become a media business alongside retail points to the growing value of shopper data and advertising inventory for Australian brands. AI and Copyright: Australian voters support changing copyright rules for AI — provided creators are paid — keeping the debate over training data and creative rights firmly on the agenda. Ad Tech and Sport: The Australian Open has tapped Adobe to upgrade its AI and marketing technology, as early ticket sales for 2027 set a record pace. Market Growth: Outdoor Media Association members reported 8.78% revenue growth in the third quarter. Agency Moves: Innocean Australia won media duties for TaylorMade Golf Pacific, Defence Health appointed Match & Wood as media agency, and indie agency Banter took on social media for Lessn. Brand Campaigns: Medibank launched its “Untangle” mental fitness platform with Colenso BBDO, while Sprite rolled out a global basketball campaign featuring NBA stars Nikola Jokić and Anthony Edwards.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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