AGP Executive Report
Last update: an hour agoAgency Moves: Born the Agency has launched Seasoned, a shop built around over-55 talent to help brands reach older consumers. Media Watch: Nine, Vinyl and Enero hit record lows as the Unmade Index began the week sharply down, adding pressure to Australia’s media sector. AI Advertising: Somantra’s tracking found Budget Direct was the biggest advertiser in Australian general-insurance queries on ChatGPT, with ads clustering around shopping questions. Martech: Tennis Australia has partnered with Adobe to upgrade the Australian Open’s AI and marketing technology. Brand Campaigns: The Y Australia launched a national platform, “It Starts Here,” via Think HQ; W+K introduced limited-edition McCafé tray bags for Macca’s. Marketing Practice: A new report says communications teams are falling short, while a separate survey found 38% of senior marketers approve AI strategies without human review.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
Perspectify News
