AGP Executive Report
Last update: 5 hours agoPublic-Sector Advertising: A federal government advertising panel shake-up and revelations about Victorian Labor’s multi-million-dollar social media spend put government media buying under scrutiny. AI & Media: Research suggests AI-generated advertising is eroding Australian consumer trust, as News Corp Australia appoints two AI and data leaders. Media Buying: The IMAA welcomed independent agencies’ inclusion in a NSW Government media tender, while ARN launched a KIIS Travel marketing platform. Regulation: ACMA finalised its review of alcohol advertising, and the ACCC warned retailers against misleading Black Friday sales claims. Agency Moves: Beverage startup NOOT appointed SBCo as its communications agency, and Zip Water named Christina Kumcevski head of marketing.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.