AGP Executive Report
Last update: 2 hours agoPlatform Regulation: Australia’s Digital Duty of Care bill is putting social media business models under pressure, with proposed algorithm opt-outs and calls to let users sue platforms over online harm. The debate has direct implications for targeting, reach and child safety. Marketing Leadership: CommBank is reshaping its marketing team, appointing four leaders after CMO Jo Boundy’s departure, while Medibank has selected Accenture Song as its media partner. Corporate Credibility: A Curtin University survey of 2,048 Australian workers found just 14% believe their employer is making meaningful progress on climate commitments, despite 57% saying their employer has made a public pledge — a warning that communications need to match action. Customer Experience: More than half of Australians surveyed by Choice say AI is worsening customer service, sharpening the risk for brands that rely on chatbots to handle customer interactions.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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