AGP Executive Report
Last update: 4 hours agoMedia & Advertising Dealmaking: Southern Cross Media has started closing cross-platform ad deals that bundle TV and audio, with CEO Rohan Lund saying advertisers are moving toward multi-platform planning (and that many still feel overwhelmed by the number of platforms). Digital Growth Push: Lund also flagged Southern Cross’s push to accelerate digital after its Seven West merger, citing stronger online audio and 7plus daily active user growth. Out-of-Home M&A: I Squared’s $735m bid to buy oOh!media is back in focus as the market watches the next steps. Agency Moves: The Thoughtful Agency has been appointed to run affiliate marketing strategy for Big Red Group’s experience brands. Creator Economy: Day Management founder Genevieve Day shares what creators need to know in 2026—less about follower counts, more about audience quality and professionalism. Social Platforms & Youth Safety: Australia’s counter-terrorism coordinator says online gaming is increasingly on the radar, with diversion efforts potentially expanding beyond social media. RBA Watch: The RBA held the cash rate at 4.35%, while markets and reporting season attention turns to banks and major results.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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