AGP Executive Report
Last update: 42 minutes agoMarCom & Marketing Tech: Deece, an AI-driven campaign brief builder from Dublin agency veterans, is pitching “better clarity” by training on learnings from top campaigns and input from brands like Nestlé, Heineken and Etihad, plus strategists from BBDO, Droga5 and Publicis. Hospitality Loyalty: GoTab has acquired Fishbowl to connect guest ordering data with marketing and loyalty tools, aiming to drive repeat visits via personalised email/SMS and richer guest profiles. Brand Launch: VistaPrint rolls out its global platform “Print Your Possible™” with a “Meaning + Moment” creative philosophy designed to generate modular assets for dynamic, personalised marketing. Travel Disruption: WTTC warns Europe’s Entry/Exit System (EES) border delays could deter up to 41m arrivals and $45.4b in spending, with survey results from UK/US/Canada/Australia showing many travellers would skip Schengen if delays hit 3–4 hours. Media/Policy: Meta is again in the spotlight over Australia’s proposed news funding levy, with reports saying it breaches trade terms—fueling the ongoing fight over who pays for journalism.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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