AGP Executive Report
Last update: 2 hours agoMedia Funding: Anthony Catalano and Raphael Waislitz have put millions into View Media as emergency funding, a fresh sign of pressure on Australian media businesses. Streaming Ads: Netflix will be included in TV ratings as viewers shift to its ad tier, giving advertisers a clearer measure of streaming audiences. Platform Trust: Court files say Meta discussed a “whisper strategy” to discredit social media critic Jonathan Haidt, renewing scrutiny of how platforms handle criticism. Agency Moves: Dentsu is on notice as Beacon Lighting calls a media pitch, while WPP Media is expanding its consulting practice and Nunn Media has appointed a new head of growth. Publisher Strategy: A lesson from Norway’s publishers teaming up against Meta highlights the value of collective action as Australian media businesses seek leverage with platforms.
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