AGP Executive Report
Last update: an hour agoExperiential Marketing: Melbourne-based Air Aroma is turning scent into a global business, supplying fragrances to brands and venues that use smell to shape customer experience and encourage spending. Creative & Effectiveness: Uber Eats took the 2026 Grand Effie, while Australian marketing teams are bringing more video production in-house as AI tools reshape workflows. Adtech: TikTok has opened US off-platform ad inventory to Australian advertisers. Industry Moves: Advertising platform PubX raised $5 million and acquired Compliant. Screen & Talent: Tropfest secured a $2.7 million boost, with stars backing the Australian film festival and local talent.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.